The Social Media (SM) staff serves as The GUIDON’s digital frontline that manages and optimizes the publication’s presence across all its platforms: The GUIDON, GUIDON Sports, and Vantage Magazine. SM oversees the release and scheduling of posts, helps maintain the quality and accuracy of digital content, and ensures consistency across all The GUIDON platforms. Beyond day-to-day social media management, SM analyzes platform trends and data to provide actionable insights that guide the publication’s digital growth, and supports promotional efforts across sections. By analyzing what resonates with audiences, SM helps writers, designers, editors, and managers extend their reach and impact online.